|
The common thread that connects all True North Public Affairs' services is public policy. From articulating the need for particular government initiatives, to working with decision-makers to developing appropriate solutions, and to ensuring citizen and stakeholder involvement and understanding, True North Public Affairs can help your organization at every phase along the way.
We are involved in the development of policy, in communications activities related to it, in addressing its impact, and in ensuring organizations have the capacity to be as fully engaged with government as they need to be.
| Public Policy |
Government Relations |
• identification of emerging issues
• development of policy options
• impact analysis
• mitigation strategies |
• ongoing Government Relations plans
• issues management
• stakeholder relations
• advocacy |
| |
| Communications |
Organizational Effectiveness |
• strategic communications planning
• crisis communications
• media strategy (digital and traditional)
• reputation management
• writing
• public affairs campaigns |
• governance and decision making
• management practices and procedures
• reorganizations
• transformation management
• strategic planning |
Public Policy Development
Organizations that wish to make the case for a public policy initiative, or those being asked to respond to one, have found that True North adds value by helping to articulate the issue or their point of view convincingly, ensuring it is taken into account by those that matter. Similarly, our research, strategic planning and analytical skills make important contributions to government departments or agencies with policy development requirements.
Years of relevant experience, both inside the government and in the private sector, means True North's staff can not only help assess your organization’s needs but can assist in the often-difficult process of translating those needs into reality.
Communications
Whether the challenge is reaching out to stakeholders for input during the development of public policy, informing those affected by any given decision, or connecting with other interested parties to form common cause or rally support, using the right communications tools and channels – whether traditional or digital – is key.
True North Public Affairs provides advice and support on consultation initiatives, public information campaigns, and media strategy. We target communications activities so that they reach the right audiences effectively.
Government Relations
Government decisons affect different interests or sectors of society in different ways. In cases where the impact has the potential to be negative, successful strategies for obviating such consequences are essential. Similarly, benefits resulting from expected government initiatives cannot be taken for granted; developing strategies to ensure their achievement can often be the only prudent course to follow.
Such impact analysis and mitigation is at the heart of True North's service offering. We excel at helping clients measure and evaluate the practical consequences of public policy developments. We prepare and help implement strategies to ensure the end result of the policy process takes account of clients' concerns. In most cases, this requires a multi-disciplinary approach, involving relevant political, bureaucratic and sectoral expertise. With a Canada-wide network of associates, True North can quickly assemble the right team to help our clients succeed.
Organizational Effectiveness
Whether seeking the opinions of others, or expressing a particular point of view, properly engaging in public policy discourse requires that organizations have the right internal focus and coordination. Too often, those in an organization preoccupied with the policy "content" are not closely enough connected to those with responsibility for communicating it. In some cases, neither group is adequately linked to the organization's top decision-makers. The fact is, most organizations' ability to successfully participate in the public policy sphere is directly linked to their overall organizational effectiveness. Clear objectives and goals, efficient lines of communications and reporting relationships, and informed decision-making all contribute to this ability.
True North Public Affairs has an impressive track record helping clients set goals that support the organization's business objectives, and ensuring the right mechanisms, practices, and competencies are in place within the client organization to deliver on those goals.
|
